YouTube Network Plays Well With Latino Audiences
“Latinos are more likely than other Americans to watch online videos, but there hasn’t been much of an effort to develop special content for them — until now. Marketers say the last year has been marked by a flood of professional videos geared to Latinos. In fact, one production company has gone from making television to developing a whole network on YouTube geared toward Hispanic-Americans. It’s called Mitu and it features all kinds of short, lifestyle videos. Hernandez says she especially likes the cooking shorts.”
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(Source: npr)
