Fangs And Fishnets For The Win: ‘Goth Barbie’ Is Monstrously Successful
We’ve got two words for you: Goth Barbie.
Not only does such a thing exist, but after Barbie, it’s the best-selling doll in the world. The dolls of Monster High are bone-thin beauties all related to famous monsters. They come with books and Web episodes that follow their stories in that place where everyone feels like a freak — in high school.
Monster High is made by the world’s biggest toy company, which also manufactures Barbie. But no one at Mattel expected Monster High to become one of the biggest retail sensations of the past several years. Last spring at Toy Fair, New York’s annual showcase of top toys, Monster High wannabes were everywhere — even zombie princesses that Walt Disney could have never imagined, including zombie Snow White and a zombie Little Mermaid.
(Photo courtesy of Mattel)