1. Why doesn’t everybody buy cheap, generic headache medicine?
When you’re at the drug store, do you reach for the Advil or the bottle of ibuprofen? What evidence goes into your decision? NPR’s Planet Money team has your answer, and it may be simpler than you’d think.
(Photo: Derrick Coetzee/Flickr Creative Commons)

    Why doesn’t everybody buy cheap, generic headache medicine?

    When you’re at the drug store, do you reach for the Advil or the bottle of ibuprofen? What evidence goes into your decision? NPR’s Planet Money team has your answer, and it may be simpler than you’d think.

    (Photo: Derrick Coetzee/Flickr Creative Commons)